A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

have no doubt, this technology will — someday, somewhere — be used to change the genome of our own species in ways that are heritable, forever altering the genetic composition of human kind.

The rejection of mass organizations as the be-all, end-all of organizing is vital for the creation and rediscovery of possibilities for empowerment and effective anarchistic work.

I know the joy of fishes in the river through my own joy, as I go walking along the same river.

As we work to reweave the strands of connection, we can be supported by the wisdom and lovingkindness of others.

The unfortunate part is there's not enough balance in the legislative chambers, and particularly the senate that has to do that confirmation for there to be enough pushback.

I wrote out the lyrics that I would do at MAMA 4~5 days in advance. After I said that, Zico hyung told me that it's dangerous to write lyrics quickly like that and that I should be carefully.

Water is to me, I confess, a phenomenon which continually awakens new feelings of wonder as often as I view it.

I think kids slowly begin to realize that what they're learning relates to other things they know. Then learning starts to get more and more exciting

Albertans have always worn their passions on their sleeves.

Legions and fleets are not such sure bulwarks of imperial power as a numerous family