A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

The subconscious mind is the guiding force for your entire life.

Diligent as one must be in learning, one must be as diligent in forgetting; otherwise the process is one of pedantry, not culture.

All you leave the world is what you've done. No one will ever know the conditions, the comments, the pressures. Only the work remains.

It is difficult to discriminate the voice of truth from amid the clamor raised by heated partisans.

The world can teach leadership skills but only Jesus can teach you a leaders heart.

After I left D.C. to join Black Flag, I felt I was in a band.

I went to Oxford University - but I've never let that hold me back.

We should never underestimate the great power of the way of love which reaches that spark of good in the other person, always there no matter how deeply buried, and the person is disarmed.

We always make the mistake, the fatal mistake in the case of military people, of imagining that each war will be a kind of version of the one that happened previously.

You've got to go to the net if you want to score.