Above all else, align with customers. Win when they win. Win only when they win.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Nothing stands still, except in our memory.

The funnel of my family’s salvation must continue narrowing towards the gallows. That journey cannot begin at the parted tips of another woman’s toes

I'd rather be real and hated, than fake and loved.

It is true practically if not altogether without exception that the changes studied by any science tend to equilibrate or neutralize the forces which bring them about, and finally to come to rest.

I really want to make clothes that are feminine and help women look beautiful.

I'd definitely like to go to college some day.

Do what you need to do and if it hurts too much obviously don't do it.

As for the excellent little wretches who grow up in what they are taught, with never a scruple or a query, ... they signify nothing in the intellectual life of the race.

I never remember nice dreams; only the bad ones stick.

People compared Garden State to the Graduate, but when was the last time you saw Dustin Hoffman doing what I do?