Adapt your techniques to an idea, not an idea to your techniques.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Nobody counts the number of ads you run; they just remember the impression you make.

In advertising, not to be different is virtually suicidal.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

An idea can turn to dust or magic, depending on the talent that rubs against it.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Word of mouth is the best medium of all.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

We have seen the best minds of our generation destroyed by boredom at poetry readings.

You got a problem?" "Aside from the fact that we are about to die? No. But I want to say thank you before it is too late.

Not many people realise this, but you don't actually learn anything at art college any more; however, you do have to go there to find that out.

I like Q&A's better than articles sometimes because I feel like I'd rather hear somebody actually talk or wrestle with.

Everything we think and feel (and keep thinking and feeling) creates, deep within, the brain we have.

And then to sleep with a prayer for the beloved in your heart and a song of praise upon your lips.

I turned my back on the devil, turned my back on the angel too.

Help the man-in-the-street make sense of the bewildering.

The economic illusion is the belief that social justice is bad for economic growth.

When you've got something to prove, there's nothing greater than a challenge.