Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Platitudes and generalities roll off the human understanding like water from a duck.

Curiosity is one of the strongest human incentives

The man who wins out and survives does so only because of superior science and strategy.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject

Before you begin scrambling up the ladder of success, make sure that it is leaning against the right building.

If a heart breaks and nobody hears it, how do you know if its really broken?

I think most working relationships could benefit by excluding personal matters from the office chatter.

God wants people to meet Him when they meet us.

NBC News will help define Comcast.

I wound up signing to RCA Victor as a trumpeter, guesting on shows like Jackie Gleason's Honeymooners.

If my heart were not light, I would die.

It’s your fault. I was defending you!” I blurted. He paused. “In protecting my honor, you exposed months of work. I should be flattered?

You are five times more likely to be killed by your abuser if your abuser can get their hands on a gun. That's not a small problem.

What's going to be hard for me is to try to divorce myself as much as possible from what I wrote. I'll have to approach it simply as raw material and try to craft a film script out of it.