Advertising can be a very frustrating business.

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

An ad should be an appetizer, not a buffet.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

I’d rather apologize than to be so timid as to never try to do anything smart or brave.

Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

Actions speak louder than meetings.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

I've never found a client's business problem that could be solved solely through advertising.

...he did not want me to seek the whys, because there are some things that happen for which we can formulate no whys, for which whys simply do not exist and, perhaps, are not necessary.

It's what I've learned over the years that has pushed me beyond limits.

I myself am not afraid of ghosts; I am afraid of people.

Krishna once said to Arjuna: Consider the past and future with an equal mind, and pass the peanut M&M's.

Kino heard the little splash of morning waves on the beach. It was very good -- Kino closed his eyes again to listen to his music.

Writers tell more truths, and more lies, than most.

No man will say, "There is no God" 'till he is so hardened in sin that it has become his interest that there should be none to call him to account.

Can words describe the fragrance of the very breath of spring?

I don't even know half the time what I'm nominated for.

If you know you don't have a win, then there's no use for you being in the game.