Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

You must make the product interesting, not just make the ad different.

Unless a product becomes outmoded, a great campaign will not wear itself out.

I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?

Your kids grow up. I think they more than anything are making me feel as if, you know, you want to squeeze everything you got every single day out of this thing. Because it passes quick.

I don't believe in hostile moves. I don't believe they carry any value.

There is a microscopically thin line between being brilliantly creative and acting like the most gigantic idiot on earth.

Keep your talent in the dark and you'll never be insulted.

I've always felt that copious use of the word 'something' allows anyone to solve any problem, even insoluble ones.

The past empowers the present, and the sweeping footsteps leading to this present mark the pathways to the future.

If you’re going to criticize, you should propose.

I want to show people there's more to me than they think.

The most expensive thing in the world is a second-best military establishment, good but not good enough to win.