Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Nobody counts the number of ads you run; they just remember the impression you make.

In advertising, not to be different is virtually suicidal.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

An idea can turn to dust or magic, depending on the talent that rubs against it.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Word of mouth is the best medium of all.

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.

A Torontonian is a man who leaves culture to his wife.

Words, once they are printed, have a life of their own.

We only have one person to blame, and that's each other.

The world is satisfied with words, few care to dive beneath the surface.

I suspect people channel-surf, as they tend to everywhere. But I'm told that we're not much on at the State Department, so we'll have to look into that.

Being in love, and I'm not an expert in this, I've lived it as much as anyone has, but I've not dissected it.

With boys, you always know where you stand. Right in the path of a hurricane.

Hospitality sometimes degenerates into profuseness, and ends in madness and folly.

Some of the best advice I was given was that me doing a bad version of me is better than me doing a good version of someone else.

If you look at the polls, for all the talk about immigration and even trade, ObamaCare was an extremely important issue for Trump voters in 2016.