Advertising is much like war, minus the venom

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Platitudes and generalities roll off the human understanding like water from a duck.

Curiosity is one of the strongest human incentives

The man who wins out and survives does so only because of superior science and strategy.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Prose consists less and less of words chosen for the sake of their meaning, and more and more of phrases tacked together like the sections of a prefabricated hen-house.

He was beautiful in the way that a breeze is beautiful—the kind of beauty you feel gratitude for.

Used to keep my thinking in a box, I realized it was confining Broke it down decided I was more than the limits others placed on me~bns

To infinity…and beyond!

Who buys has need of two eyes But one's enough to sell the stuff.

I as an artist, as an individual, I have a certain affect on people.

To survive there, you need the ambition of a Latin-American revolutionary, the ego of a grand opera tenor, and the physical stamina of a cow pony.

When you wish to subjugate a people, you have to convince them of their own inherent weakness.

Every well built house started in the form of a definite purpose plus a definite plan in the nature of a set of blueprints.

Sitting on a bedroom floor crying is something that makes you feel really alone. If someone's singing about that feeling, you feel bonded to that person.