Advertising is only evil when it advertises evil things.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

The natural superiority of women is a biological fact, and a socially acknowledged reality.

[In the 1960s]...you could take LSD but you couldn't wear a pantsuit.

Ask yourself every couple of minutes, 'Can I go harder? Can I do more?' You've got so much power. Show me.

Now is the time to know that all that you do is sacred... Now is the time for you to deeply compute the impossibility that there is anything but grace.

It might sound silly to some people, but if anybody wants to spend time to go out and glide on waves, it just feels like they have an appreciation for the joy of life and must be an okay person.

I'm a different hitter than Chipper Jones. He goes up looking for certain pitches to hit. I go up there looking for something over the plate and try to hit it hard.

Who learns most from a good book is the author.

My brother Leon started it all. He played the piano. In school they made me leader of the orchestra because I played the violin, but I followed Leon and the boys in his jazz band around.

Many littles make a much.

You're a man who has suffered and wants revenge,' she said. 'Your heart is dead, your soul is in darkness. The devil by your side is smiling because you are playing the game he invented.