Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

...I look out at the world through your transparent face...

What is wrong is wrong and what is right is right. If it is therefore wrong to do what is wrong, then it is absolutely right to do what is right! Do what is right and be right in what you do!

To people who remember JFK's assassination, JFK Jr. will probably always be that boy saluting his father's coffin.

Inspiration does not come like a blot, nor is it kinetic energy striving, but it comes to us slowly and quietly all the time.

The wonderful thing about the black church for me is that it forces you to come to terms with the centrality of love in the world.

Painting several comparative images is a profitable way to begin to understand the concept of content.

You could say I'm a character actress. Or maybe a character actress who does peculiar, interesting lead roles. Does that make sense?

Baby, I've tried to find a place inside your heart. Oh, but it's hard to start a fire without a spark.

War is at best barbarism.