Advertising is the price you pay for unremakable thinking.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

What will break me into a million pieces so that I am beyond repair, beyond usefulness?

I wanted a complicated life.

Any attempts at humor immediately after September 11th were deemed tasteless.

Reading a book, watching a movie, going to a play, it's transporting, and very, very exciting. And to be a part of that, creating things with your imagination, whoa.

I make no apology for saying that in the East End of London a new party of labour, with a small L, is being born

I hate menus, I hate choosing food. I just want to be brought. Bring me dinner!

I encourage people to read by encouraging them to read whatever they want.

You have to have access to ideas. The Internet is facilitating that access to ideas. In 25 years, the way that data's going to flow back and forth, we don't quite understand yet.

I may be loaded. I may be drunk. But I ain't stupid.