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Jay Chiat Quotes: Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
         

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.


Jay Chiat
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Other quotes of Jay Chiat


Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.

Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.



Taking risks gives me energy.

Taking risks gives me energy.



If you really think about it, when watching television, you have product placement all the time.

If you really think about it, when watching television, you have product placement all the time.



The intellectual architecture means focusing on doing great work instead of focusing on agency politics.

The intellectual architecture means focusing on doing great work instead of focusing on agency politics.



Sometimes the most important job advertising can do, is to clarify the obvious.

Sometimes the most important job advertising can do, is to clarify the obvious.



But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.



Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.

Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.



We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.

We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.



The team architecture means setting up an organization that helps people produce that great work in teams.

The team architecture means setting up an organization that helps people produce that great work in teams.



If you can't be bothered to work on Saturday, don't bother to come in on Sunday.

If you can't be bothered to work on Saturday, don't bother to come in on Sunday.





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Anyone who cannot cope with mathematics is not fully human. At best, he is a tolerable subhuman who has learned to wear his shoes, bathe, and not make messes in the house.

Anyone who cannot cope with mathematics is not fully human. At best, he is a tolerable subhuman who has learned to wear his shoes, bathe, and not make messes in the house.



The Church should spend less time trying to be "relevant", which can come across as disingenuous, and more time trying to align their hearts to the authentic gospel message.

The Church should spend less time trying to be "relevant", which can come across as disingenuous, and more time trying to align their hearts to the authentic gospel message.



Every person is a big mystery a thing build of secrets, gambles and lies. That's what's about to be a mankind.

Every person is a big mystery a thing build of secrets, gambles and lies. That's what's about to be a mankind.



If you could get up the courage to begin, you have the courage to succeed.

If you could get up the courage to begin, you have the courage to succeed.



We must never forget our responsibilities as politicians to our country and its citizens. We must always remain humble before our people.

We must never forget our responsibilities as politicians to our country and its citizens. We must always remain humble before our people.



[I've] learned how to pull the mic away and attack the poetry with my body.

[I've] learned how to pull the mic away and attack the poetry with my body.



No one wants life to end. It was bad enough when my last tour came to an end.

No one wants life to end. It was bad enough when my last tour came to an end.



Comedies of manners swiftly become obsolete when there are no longer any manners.

Comedies of manners swiftly become obsolete when there are no longer any manners.



Discs and memory are far cheaper than annoying your customers.

Discs and memory are far cheaper than annoying your customers.



When you write, you can hide behind your words. When you talk, you are up front, like the clown in the midway booth; and passersby can bean you with a ball.

When you write, you can hide behind your words. When you talk, you are up front, like the clown in the midway booth; and passersby can bean you with a ball.




Quote Description


This page presents the quote "Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.". Author of this quote is Jay Chiat. This quote is about advertising, want, thinking, what you want, ought, work,.