Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

They may not know each other to say it, but it was never hidden. How much ever they hated each other, fate ties them together.

People always say golfers don't smile. But there is so much psychology in golf so we have to be a bit robotic.

Happy the people whose annals are tiresome.

A teenager usually wants to try to get people to notice him in some way, to feel like someone gives a damn. Me, all that attention, I just wanted to fade into the background. Be invisible. Disappear.

Success in dealing with people depends on sympathetic grasp of the other person's viewpoint.

You need to constantly examine your life, inner and outer, to see where you are losing and gaining power.

People think if you have money, it'll fix the problems, but it creates different ones.

Life is a sheet of paper white / Whereon each one of us may write / His word or two, and then comes night.

Collective human actions are transforming, even ravaging, the biosphere - perhaps irreversibly - through global warming and loss of biodiversity.

It's true, spectacular preparation always precedes spectacular performance.