Advertising reflects the mores of society, but it does not influence them.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

When their mouths collided, the earth shifted, and she felt like she was coming face-to-face with death, and the brush was sweet, while he experienced life in the most shattering way.

Scripture doesn't promise that God will remove temptation, only that you'll be given strength to withstand it.

Christmas is forced upon a reluctant and disgusted nation by the shopkeepers and the press; on its own merits it would wither and shrivel in the fiery breath of universal hatred.

Music relates sound and time and so pictures the ultimate edges of human commmunications.

I have one message for young musicians around the world. Stay true to your heart, believe in yourself, and work hard.

Information doesn't want to be free. Information wants to be valuable.

I'm not a designer, I'm a creator.

You'll be alive', he pointed out. 'That's what matters. Enjoy what you have, every little detail of wherever you are. Don't focus on where you aren't.

I got involved in 2003, 2004, with a company called Dance4Life out of Holland.

The Russians often took advantage of Lend-Lease.