All I've ever wanted to do is design and make it's what I love doing.

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Apple stood for something and had a reason for being that wasn't just about making money.

When something exceeds your ability to understand how it works, it sort of becomes magical.

From what I can tell, the chief distinguishing factor between children and adults is that children hear everything while appearing not to and adults hear nothing while pretending to listen.

I love the process of working with people and having things going on, all the time, and just trying to trust your instincts.

I think that if there was one mistake that I took away, it would affect the man that I am today.

Leave people alone when they tell you to leave them alone. If they mean it, they need it.

We know what needs to be done - all that is missing is the will to do it.

Even bad men love their mommas.

I'm not some sort of puppet. Like, there isn't a team of people telling me what to do.

Few of us are as good as we think we are; none of us are as good as we can be.

Every time I've strayed from the beaten path I've never regretted it.

Trust me when I tell you, Eaton boy, that resisting is worth doing.