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William Bernbach Quotes: All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.
         

All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.


William Bernbach
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Other quotes of William Bernbach


In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.



Nobody counts the number of ads you run; they just remember the impression you make.

Nobody counts the number of ads you run; they just remember the impression you make.



In advertising, not to be different is virtually suicidal.

In advertising, not to be different is virtually suicidal.



We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.



An idea can turn to dust or magic, depending on the talent that rubs against it.

An idea can turn to dust or magic, depending on the talent that rubs against it.



If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.



It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.



Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?



Word of mouth is the best medium of all.

Word of mouth is the best medium of all.



Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.





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The worst stories usually make you think: 'but nobody had to die'.These are called true stories.

The worst stories usually make you think: 'but nobody had to die'.These are called true stories.




It's hard to be an articulate ghost.

It's hard to be an articulate ghost.



To translate poetry, one has to possess some art, at the very least the art of stylistic re-embodiment.

To translate poetry, one has to possess some art, at the very least the art of stylistic re-embodiment.



My dad, he was a construction worker. He was a butcher. He was a deep sea fisherman.

My dad, he was a construction worker. He was a butcher. He was a deep sea fisherman.



I've loved Michael Jackson, his music, his music videos.

I've loved Michael Jackson, his music, his music videos.



Suffering is a good teacher. It keeps you in its grip until you've learned your lesson.

Suffering is a good teacher. It keeps you in its grip until you've learned your lesson.



I don't think of those things [from farting, to male on male affection, to crossdressing] as being taboo, I suppose, so it didn't strike me as, "Oh, I'm breaking boundaries and stuff..."

I don't think of those things [from farting, to male on male affection, to crossdressing] as being taboo, I suppose, so it didn't strike me as, "Oh, I'm breaking boundaries and stuff..."



I've been around so long that I might be in record books for being the longest, weirdest, most pathetic great player ever. Look t how precocious I am at 33.

I've been around so long that I might be in record books for being the longest, weirdest, most pathetic great player ever. Look t how precocious I am at 33.



After all, a crisis doesn't make a person; it reveals what a person is made of.

After all, a crisis doesn't make a person; it reveals what a person is made of.




Quote Description


This page presents the quote "All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.". Author of this quote is William Bernbach. This quote is about mass, use, business, higher, media, society,.