All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

Motivation, passion, and focus have to come from the top.

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

I'm a big advocate of the power of positive thinking, particularly for small businesses.

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

Any self-respecting entrepreneur has borrowed money from their mother at some point.

Where can we take no the product, but the idea?

I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting hammered at concerts, I was making money. I am a control freak.

Hell is empty and all the devils are here.

Prejudices, it is well known, are most difficult to eradicate from the heart whose soil has never been loosened or fertilised by education: they grow there, firm as weeds among stones.

People may make fun of me because I’m wearing something odd, but it’s still good to be alive.

You stole it from the master.""Who stole it from me. What I did simply set the universe back in order.

If you have enough craft, you've done your homework and you're practiced. You can then make the photograph you desire.

Compassion is not helpless pity, but an awareness and determination that demands action.

The road of denial leads to the precipice of destruction

I'd just say you hurt me and you hurt me only because you involved my family. But after that I'd say 'hey draw nearer to your family because that's exactly what I did.'

Music is my thing. It's my thing; it's what I love. It's what I do. It's football to me; it's Christmas to me; religion to me; poetry to me.