American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Sales may lead to advertising as much as advertising leads to sales.

Advertising generally works to reinforce consumer trends rather than to initiate them.

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials

Buy me and you will overcome the anxieties I have just reminded you of

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

If advertising is not an official or state art, it is nonetheless clearly art.

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

Today be more excellent than demanded. And more generous than expected.

Progress is the injustice each generation commits with regard to its predecessor.

No matter what age you are, or what your circumstances might be, you are special and you still have something unique to offer. Your life, because of who you are, has meaning.

Don't bore the public with mysterious designs.

A symbolic victory is still a victory.

If you want to walk on water, you have to get out of the boat.

A wealthy and wise man doesn't shake hands with people, he gives an helping hand.

All teenagers want to rebel a little and break away. But I think you are always going to want to go back to your parents for that safety they provide.

If God created us in his own image, we have more than reciprocated.

Today, hundreds of thousands of AIDS patients are under medical treatment, which is a great advancement. But it makes some people reckless.