An ad should be an appetizer, not a buffet.

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

I’d rather apologize than to be so timid as to never try to do anything smart or brave.

Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

Actions speak louder than meetings.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

I've never found a client's business problem that could be solved solely through advertising.

It's very demeaning that we have to put on a show to prove that we know how to put on a show.

As a remedy against all ills - poverty sickness and melanchol - only one thing is absolutely necessary: a liking for work.

No matter where I am working, I cannot make a film without 100% creative control and final cut. If there is such a guarantee, I can work anywhere.

I have as much chance of becoming Prime Minister as of being decapitated by a frisbee or of finding Elvis.

I am in no mood to be deceived any longer by the crafty devil and false character whose greatest pleasure is to take advantage of everyone.

Public opinion shapes our destinies and guides the progress of human affairs.

Shallows where a lamb could wade and depths where an elephant would drown.

In the end, who among us does not choose to be a little less right to be a little less lonely.

Karma is a medicine which is given for our own good. Karma is the law of compensation, not of vengeance.

Sometimes the British press is maybe a little bit racist.

I create the world that I live in.