An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill

People don't want quarter-inch drills. They want quarter-inch holes.

Creativity is thinking up new things. Innovation is doing new things.

People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!

Experience comes from what we have done. Wisdom comes from what we have done badly.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.

Kodak sells film, but they don't advertise film; they advertise memories.

The true purpose of a business is to create and keep a customer, not to make you money.

Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".

Organizations exist to enable ordinary people to do extraordinary things.

Nowadays some people have becomeintimate with thoughtsbut unfriendly with the heartThey have become a clueless eyethat does not see itself

The stone that the builder refused shall be the head corner stone.

A lot of athletes have this sort of invincibility: [The jellyfish] should worry about me. I don't worry about them. I'll just swim right through them.

My own early experiences in war led me to suspect the value of discipline, even in that sphere where it is so often regarded as the first essential for success.

The happiness of the tender heart is increased by what it can take away from the wretchedness of others.

I do have people in mind when I write. I don't know precisely who they are, however, or how many of them there are.

Conceit spoils the finest genius?and the great charm of all power is modesty.

There's a hope for every woe, and a balm for every pain, but the first joys of our heart come never back again!

One thing that's certain: around the corner from every ugly thing, there's something really beautiful. If we stop at every bitter interaction; we'll never reach our destination.

Science simply cannot adjudicate the issue of God's possible superintendence of nature.