And I still buy books at B&N, Borders and Elliot Bay ... I probably shouldn't admit this. But I don't care. I love great bookstores.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

The future might be dark, but darkness shared wasn't a thing to be feared.It was to be embraced.

If I win and get the money, then the Oakland Police department is going to buy a boys' home, me a house, my family a house, and a Stop Police Brutality Center.

The power of love itself weakens and gradually becomes lost with age, like all the other energies of man.

There are lazy minds as well as lazy bodies.

This capacity to go beyond the factors of conditioning is one of the obvious advantages of the human person.

I've been calling plays in the huddle since I was seven.

Only authentic human beings can create a society which will be joyous, ecstatic, and in the real sense, human.

No. . .I mean, I'm sorry he. . .You know, said those things to you." "It's part of being a 'good' family. Everyone's got skeletons in their closet.

Donald Trump has defied practically every playbook or blue book technique in dispatching an opponent.

Democracy will never be supplanted by a republic of experts—and that is a very good thing.