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Charlotte Beers Quotes: Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.
         

Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.


Charlotte Beers
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Other quotes of Charlotte Beers


Speaking passionately from the very center of who you are is compelling, forceful, persuasive: that’s what leadership sounds like.

Speaking passionately from the very center of who you are is compelling, forceful, persuasive: that’s what leadership sounds like.



One of the biggest mistakes women make in business is that they aren't friendly enough.

One of the biggest mistakes women make in business is that they aren't friendly enough.



Speaking with passion born of your own authentic experience and belief is always persuasive.

Speaking with passion born of your own authentic experience and belief is always persuasive.



Consensus is a poor substitute for leadership.

Consensus is a poor substitute for leadership.



The men at the top aren't that great at properly assessing the women under them, certainly not enough to gauge their potential or intestinal fortitude.

The men at the top aren't that great at properly assessing the women under them, certainly not enough to gauge their potential or intestinal fortitude.



Relying only on logic, on what can be factually established, may inform or intimidate, but it will rarely stir anyone into action or change.

Relying only on logic, on what can be factually established, may inform or intimidate, but it will rarely stir anyone into action or change.





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Though just biographical record will touch the failings of the good and the eminent with tenderness.

Though just biographical record will touch the failings of the good and the eminent with tenderness.



Acting is a plum gig, and then animation is an even more plum gig.

Acting is a plum gig, and then animation is an even more plum gig.



Beauty is not democratic; she reveals herself more to the few than to the many.

Beauty is not democratic; she reveals herself more to the few than to the many.



The thing that I like about public-access is that I am often in the middle of chaos.

The thing that I like about public-access is that I am often in the middle of chaos.



Historically, when Americans don't know what to do next, they go to Paris. Benjamin Franklin is like: 'What am I going to do now? I'll go to Paris!'

Historically, when Americans don't know what to do next, they go to Paris. Benjamin Franklin is like: 'What am I going to do now? I'll go to Paris!'



I still do a lot of shows with Brian Koonin, but we haven't had a full band lately.

I still do a lot of shows with Brian Koonin, but we haven't had a full band lately.



Fate whirls on the bark, and the rough gale sweeps from the rising tide the lazy calm of thought.

Fate whirls on the bark, and the rough gale sweeps from the rising tide the lazy calm of thought.



As secretary of state you can go out in a helmet if you want to. Even in Switzerland in front of reporters.

As secretary of state you can go out in a helmet if you want to. Even in Switzerland in front of reporters.



Writing is extremely personal, and that's the joy of it for me.

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I tell you of all history the most beautiful product is the family tie.

I tell you of all history the most beautiful product is the family tie.




Quote Description


This page presents the quote "Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.". Author of this quote is Charlotte Beers. This quote is about intangible, trouble, connections, assets, ceo, customers,.