Any business today that embraces the status quo as an operating principle is going to be on a death march.

Starbucks represents something beyond a cup of coffee.

When it comes to Starbucks, I take every threat very personally.

We are not in the coffee business serving people, we are in the people business serving coffee.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

Customers must recognize that you stand for something.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

Develop distinct habits of wreaking havoc on any stinking thinking addicted to launching mental missiles aimed at sinking your unique magic.

Celebrate the journey. It’s not all about the destination. Savor all of your successes, even the small ones.

Into the eternal darkness, into fire and into ice.

...foreign policy is a matter of costs and benefits, not theology.

There are more bad musicians than there is bad music.

Let us distinguish between acting intentionally and acting deliberately or on purpose, as far as this can be done by attending to what language can teach us.

I am terrified of restrictive religious doctrine, having learned from history that when men who adhere to any form of it are in control, common men like me are in peril.

I have learned to enjoy the ups for what they are, because those are the moments that feel like they go by the quickest.

Hubris means deadly pride. Thinking you can do things better than anyone else.

The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.