Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Not every emotion deserves the same attention

For one species to mourn the death of another is a new thing under the sun.

Students should not only be trained to live in a democracy when they grow up; they should have the chance to live in one today.

I like a little bit of revolution. I think it's a very good hobby for a young woman. Better than squash.

Worriers spend a lot of time shoveling smoke.

Nothing goes further toward a man's liberation than the act of surviving his need for character.

I think musicians are always supportive of each other because they want the groove to keep going on. They just basically want to play music.

You don't become what you want, you become what you believe.

People often overestimate what they can reasonably achieve in a year. But they vastly underestimate what they can achieve in 5 years.

To be patient in an emergency is a terrible trial.