Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program or goal.

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.

We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda.

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.

People want to go where they wanted to be led.

Men (people) are rarely aware of the real reasons which motivate their actions.

Look for a situation in which your work will give you as much happiness as your spare time.

The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.

The best defense against propaganda: more propaganda.

Let the cats rule the world

We transform the world, but we don't remember it. We adjust our baseline to the new level, and we don't recall what was there.

Once I have children, the kids come first. One thing at a time for me.

Well, I needed the work - that's the honest answer. I haven't worked for a while, a couple of years. So I thought it would be nice to get back to work and earn some money.

I'm comfortable in my own skin. I know I'm not going to ever be Cindy Crawford or Elle MacPherson.

In art it's not the thinking that does the job, but making.

Singleness of purpose is essential for success in life.

Each person is born to one possession which outvalues all his others-his last breath.

There is such a thing as being too late. This is no time for apathy or complacency. This is a time for vigorous and positive action.

I'm kind of like the goofy number-seven guy in a lot of movies.