Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Each time a language dies, another flame goes out, another sound goes silent.

Lilith opened the shutters and allowed herself to bathe in the bright moonlight, as it shone across the Highland Glen.

Life's like a play: it's not the length, but the excellence of the acting that matters.

I'm a hopeless romantic and passionate person when it comes to love.

I need a SUV, for me and my four sisters. So, I've narrowed it down to four, kind of expensive, cars.

Yes, I will put it out there - I will work for anyone for free if they're prepared to make their clothing Fair Trade and organic. It's really hard to get people interested in it.

Great musicians accept everything that they hear and find something good. They take what they like and they throw away what they don't like

You have never been poor, and never known what ambition is.

Humor itself is a great disinfectant. It enables people to listen.

May I not seem to have lived in vain.