Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Apple stood for something and had a reason for being that wasn't just about making money.

When something exceeds your ability to understand how it works, it sort of becomes magical.

Childhood only comes around once. Make your child's memories special. Take them on a new adventure each day. It is as simple as opening a book.

There is no greater gift like LOVE.

I wanted to be a teacher, but I was a lousy student, one of the slowest readers. It was a tremendous struggle. But I'm lucky I had some teachers who saw something in me.

There will be certain things in a man that have to be won, not forced; inspired, not compelled.

How lazily "xperts" dismiss what they fail to understand!

I am not a priest, I am not an imam, I am not a rabbi and I am implementing the French laws on every French citizen.

I was always an outsider, proud of being an outsider. I always reveled in the outsiders.

Good poetry is like effective prayer, it feeds the human spirit, it nourishes, it puts us in touch with forces far greater than ourselves

If we do not serve what coheres and endures, we serve what disintegrates and destroys.