As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.

One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

Motivation, passion, and focus have to come from the top.

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

I'm a big advocate of the power of positive thinking, particularly for small businesses.

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

Any self-respecting entrepreneur has borrowed money from their mother at some point.

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

Where can we take no the product, but the idea?

Having the right to happiness means having the right to earn it, not having it given to you without effort and action on your part.

The only disability in life is a bad attitude/

Blessed are the dumbfucks.

It may here be justly said, that genuine morality is preserved only in the school of adversity, and a state of continuous prosperity may easily prove a quicksand to virtue.

Me and my roommate wrote and directed a little short comedy called 'The Elevator.

I was surprised, as always, be how easy the act of leaving was, and how good it felt. The world was suddenly rich with possibility.

The goal of modern propaganda is no longer to transform opinion but to arouse an active and mythical belief

Thanks to my son, I've learned to laugh at myself. Laughter has been my saving grace.

You can change your life, because you have an unlimited ability to think and talk about what you love, and so you have an unlimited ability to bring everything good in life to you.

Treat everyone on the organization with respect and dignity whether it be the janitor or the president.