Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

But, over time, grief fades. And so did my lust for vengeance.

How I love them. How good they are. They endure endless hours of me talking about the future. They keep me near and at the same time bid me farewell. That is what real love is.

Government is big, we are small. We are only free when we slip through the cracks.

Live, life, love, laugh!

You’ll never have the chance to work this stuff out unless you give yourself the chance.

Nothing induces me to read a novel except when I have to make money by writing about it. I detest them.

To be identified with your mind is to be trapped in time: the compulsion to live almost exclusively through memory and anticipation.

The historian is terribly responsible to what he can discern are the facts of the case, but he's nothing if he doesn't make out a case.

I've never been to New Zealand, but I can imagine it's beautiful. I don't know much about New Zealand... but I do know that I did watch 'Lord Of The Rings' so it looks really pretty.

I drove long distances like the 24 hours of Le Mans for years. But even this racing is now over. I retired.