Be proud of your choices, not your gifts.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Between here and there is a journey illuminated by the rising and setting of a radiant sun. Don't miss its splendor in your all-fired hurry to cross the finish line.

A Christian's mindset should be a victorious mentality

When you put your whole heart in something you risk just that. Your whole heart. It's a high roller's type of gamble. I can tell by your letters that you love with your whole heart.

If you write a whole line of zeroes, it's still — nothing.

To love is to tire of being alone; it is therefore a cowardice, a betrayal of ourselves. (It is exceedingly important that we not love.)

To say that 'I will not be free till all humans (or all sentient creatures) are free' is simply to cave in to a kind of nirvana-stupor, to abdicate our humanity, to define ourselves as losers.

My father was always there for me when I lost. But, then, I never really lost when my father was there.

Love makes mutes of those who habitually speak most fluently.

It's easier to be skeptical because it's easier to understand that every human lives in their own world.

What you are looking to create is a positive, happy life: the more you intend that your thoughts are positive and happy, the more that is what you will create.