Before you can have a share of market, you must have a share of mind.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

It’s a very new, not to mention vulgar, idea that the spectator’s experience should be identical to, or even have anything to do with, the artist’s

Placing on writers the responsibility to represent a culture is an onerous burden.

Boxing is a more sophisticated form of hockey.

I find fear is a great motivator to work hard.

Photography is only intuition, a perpetual interrogation - everything except a stage set.

There's a difference between knowing God and knowing about God. When you truly know God, you have energy to serve Him, boldness to share Him, and contentment in Him.

The difference between Los Angeles and yogurt is that yogurt comes with less fruit.

If you want to work consistently, you have to be a team player.

You could almost describe psychedelics as enzymes for the activity of the imagination.

I should mention Vittorio Storaro, who was Bernardo Bertolucci's cinematographer. You watch those films and they are exceptional.