Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.
Robert Collier
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This page presents the quote "Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader — what feeling you must arouse in him.". Author of this quote is Robert Collier. This quote is about paper, copywriting, mind, want, reader, produce,.