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Donald A. Norman Quotes: Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
         

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.


Donald A. Norman
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Other quotes of Donald A. Norman


The hardest part of design ... is keeping features out.

The hardest part of design ... is keeping features out.



Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that



Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.



When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.



Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone



I believe that robots should only have faces if they truly need them

I believe that robots should only have faces if they truly need them



Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.



Innocence lost is not easily regained. The designer simply cannot predict the problems people will have, the misinterpretations that will arise, and the errors that will get made.

Innocence lost is not easily regained. The designer simply cannot predict the problems people will have, the misinterpretations that will arise, and the errors that will get made.



Knowing how people will use something is essential

Knowing how people will use something is essential



Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.

Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.





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it's hard to talk sensibly with giants - their massive heads tend to get lost in the clouds

it's hard to talk sensibly with giants - their massive heads tend to get lost in the clouds



The only reason you would want your currency to fall, if you could control it, is in order to get more exports.

The only reason you would want your currency to fall, if you could control it, is in order to get more exports.



Drab Habitation of Whom? Tabernacle or Tomb - or Dome of Worm - or Porch of Gnome - or some Elf's Catacomb?

Drab Habitation of Whom? Tabernacle or Tomb - or Dome of Worm - or Porch of Gnome - or some Elf's Catacomb?



Im the lamest lame duck there could be.

Im the lamest lame duck there could be.



If you are in a leadership position, do not rely on your title to convince people to follow you. Build relationships. Win people over. Do that and you will never be a lonely leader.

If you are in a leadership position, do not rely on your title to convince people to follow you. Build relationships. Win people over. Do that and you will never be a lonely leader.



Nothing from nothing ever yet was born.

Nothing from nothing ever yet was born.



As for me, I cannot understand how it is possible not to be always thinking of God.

As for me, I cannot understand how it is possible not to be always thinking of God.



I like to hear and smell the countryside, the land that my characters inhabit. I don’t want these characters to step off the page, I want them to step out of the landscape.

I like to hear and smell the countryside, the land that my characters inhabit. I don’t want these characters to step off the page, I want them to step out of the landscape.



I have no sense of time, and I'm a dreamer.

I have no sense of time, and I'm a dreamer.



Nothing inspires more reverence and awe in me than an old man who knows how to change his mind.

Nothing inspires more reverence and awe in me than an old man who knows how to change his mind.




Quote Description


This page presents the quote "Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.". Author of this quote is Donald A. Norman. This quote is about usability, design, understanding, feelings,.