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Better to be known for something than be forgotten for nothing.
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"John Hegarty, Hegarty on Advertising Quotes." Quoteslyfe.com, 2025. Fri. 21 Feb. 2025. <https://www.quoteslyfe.com/quote/Better-to-be-known-for-something-than-237529>.
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Other quotes of John Hegarty, Hegarty on Advertising

The first lesson of branding: memorability. It's very difficult buying something you can't remember.
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No man that ever lived, not John Calvin himself, ever asserted either original sin, or justification by faith, in more strong, more clear and express terms, than Arminius has done.