Brainstorm new interfaces that could introduce opportunities or threats to your business.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Why not live now instead of someday?

Products with higher user engagement have the potential to grow faster than their rivals.

Users who continually find value in a product are more likely to tell their friends about it.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

To initiate (user) action, doing must be easier than thinking.

People who spent the war in prison camps have written a lot of books about what a bad time they had, she said quietly, staring into the embers. they don't know what it was like, not being in a camp.

The basic human rights documents-the American Declaration of Independence and the French Declaration of the Rights of Man-were written by political, not by religious, leaders.

I believe the Bible is the word of God from cover to cover.

I became something I had no name for in solitude and only later discovered the word for what I was and realized there were others like me.

If there are nine rabbits on the ground and you want to catch one, just focus on one.

He who has a living faith in God will not do evil deeds with name of God on his lips.

Nobody can deny but religion is a comfort to the distressed, a cordial to the sick, and sometimes a restraint on the wicked.

I've seen Trump off the campaign trail, and I truly do believe that he has the leadership qualities and the vision to make America great again.

I believe I am entitled like any other person to have the presumption of innocence.

I could not live by literature if only to begin with, because of the slow maturing of my work and its special character.