Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

Brands play in an exciting sandbox of symbolic meanings.

People change, and so do their aspirations, and so should brands.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Lean brands are the result of continually testing assumptions.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Products shouldn’t just work well, they must unfold well.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

Meanwhile Bellgrove had been savouring love's rare aperitif, the ageless language of the eyes.

Just like I am obsessed with the history of fashion, I love reading about the history of makeup.

All the days that you wake up you have one job and that's to get better, every single day.

I come from theater, and doing period stuff is so whimsical and imaginative and so outside any frame of reference than I have ever had so I prefer that just in terms of fun factor.

Just because something is three months away and seems far off, doesn't mean you will want to be there when the time comes.

My parents separated when I was eight. I grew up with my mom alone.

I'm thankful For the blessing And the lessons that I've learned with you By my side

Believer's should never deal with doubts and fears because they are the devil's narcotics.

I consider myself a martial artist and an actor. They can work together or individually. I love to do action. I love having a good role in which I can act and fight. Thats double happiness.

They did more than take our youth away. They also took away the men we were going to be.