Brand handling synergy means developing and communicating your company's values and identity consistently.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

I suppose we ought to be getting home, in any case.”“Oh god, is it wartime already?”“Look on the bright side: it’ll be dinner when we get back.

Not being given everything encourages you to create... That was one of the first steps for me learning to invent things.

For me black is not dark, it's poetic. I don't think of gothic I think of classic - it's a big difference.

I thought that he was righteous, but he's vain. Oh, somethings a telling me I wear the ball and chain.

The first thing you have to do if you want to raise nice kids, is you have to talk to them like they are people instead of talking to them like they're property.

There is no philosophy that is not to some extent also theology.

I would like to see the lack of demonization for those of us who stand on sincerely held religious beliefs. It's overdue. That's where you see the demonization of people who stand on their beliefs.

If I've got a talent, it's for picking the right song at the right time for the right audience. And I can always seem to get people to sing with me.

I love to hold people's hands when I visit hospitals, even though they are shocked because they haven't experienced anything like it before, but to me it is a normal thing to do.

We primarily grow as human beings by discovering new truths about ourselves and our reality.