Brand integrity is the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise).
Bernard Kelvin Clive
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This page presents the quote "Brand integrity is the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise).". Author of this quote is Bernard Kelvin Clive. This quote is about branding, brand-integrity, integrity, reputation-management,.