Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

The truth is the best brands, like the most interesting people, have a keen sense of self.

Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.

Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.

Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.

It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.

A business based on brand is, very simply, a business primed for success.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the marketplace.

Passion for knowledge, motivation for continuous learning.

Every challenge, I have faced, dares me to seek a higher power.

Fifteen years ago I killed my sister.

The best course was to buy a house across a road from a cemetery and look at it every morning. Reminding yourself where it all ended anyway you'd never get upset about anything again.

Worship is a way of seeing the world in the light of God.

The amount of energy saved by switching off the phone charger is exactly the same as the energy used by driving an average car for one second.

'Doo-wop' is a very special word for me. Because I grew up listening to my dad who, as a Fifties rock & roll head, loved doo-wop music.

There's always challenges to everything.

There are many games I love to play. Which one I put on the table depends on the mood and the level of experience of my opponents; I don't have a clear favorite.

Haze all clouding up in my mind in the daze of the why it could've never been.