Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

Motivation, passion, and focus have to come from the top.

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

I'm a big advocate of the power of positive thinking, particularly for small businesses.

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

Any self-respecting entrepreneur has borrowed money from their mother at some point.

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

Where can we take no the product, but the idea?

I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting hammered at concerts, I was making money. I am a control freak.

Building a career or a company is about living a few years of your life like most people won't so that you can spend the rest of your life living at a level most people can't.

I love you. Let's get this over with.

Politics was at once clinical and human, driven by principles and passions that he (the leader) had to master and harness for the good of the whole.

Love is the climate of the kingdom

I let the happy times slip through my fingers and gripped on to the sad times as if they were my heart's desire

Be brave. Be kind. Be simple. Above all, be crazy with love.

You always know after you are two. Two is the beginning of the end.

Each experience I go through - marriage, my public life, my personal life - I'm learning as I go.

I'm rather hoping to find the Evil Queen. I think she'd be much more fun.

There is a convergence of crises that makes it challenging to keep the world's attention.