Brand is not what you say it is. It’s what they say it is.

Designers don't actually solve problems. They work through them.

The best design tool is a long eraser with a pencil at one end.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

A brand is a person’s gut feeling about a product, service or organization

Branding is the process of connecting good strategy with good creativity.

The central problem of brand-building is getting a complex organization to execute a simple idea.

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.

The simple trill of her laugh has not declined over the years

School forces unique individuals to think, act, and, look alike.

A woman who becomes famous through her work reduces her erotic value. A woman is permitted to chat or babble, but speaking in public with authority is still the greatest transgression.

And when the day arrives I'll become the sky and I'll become the sea and the sea will come to kiss me for I am going home. Nothing can stop me now.

I started at 5 years old in the kitchen table with my family supporting me. I know where I'm from and I know exactly where I'm going.

Respecting your opponent is the key to winning any bout. Hold your enemy in contempt and you may miss the strategy behind his moves

Probably the best nonsense poetry is produced gradually and accidentally, by communities rather than by individuals.

Which of the following two groups contains the most former grand dragons of the Ku Klux Klan - the first 59 Tea Party people you run into this morning, or the U.S. Senate Democratic caucus?

Do I care? No, I don't care. People need certain things

Don't bother with New Year's resolutions if you don't have the discipline to put a plan in place to actually achieve them.