Branding is not about what something says or what it means, but how it makes us feel.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

I really admire Werner Herzog and Spike Lee. They're amazing documentarians. If you took away all the narratives, they'd just be amazing documentarians.

Growing up, I wasnt sure about acting, but I knew I wanted to be part of the movie industry.

You know, what's interesting is, being your own self is kind of a blur.

There is no calamity which a great nation can invite which equals that which follows a supine submission to wrong and injustice

Actors work and slave and it is the color of your hair that can determine your fate in the end.

I had five years of failure, really, before I had the first initial sign of success.

In order to do great things, you must be unafraid to recreate yourself. You can't do that holding on to a glory from yesterday.

Ale: Are you manipulating me again? T.C.: Try not to fall for it. I dare you.

The French have made conversation their claim to civilisation.

We could in the United States make as great a variety of wines as are made in Europe, not exactly of the same kinds, but doubtless as good.