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David Brier Quotes: Branding is the art of differentiation
         

Branding is the art of differentiation


David Brier
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Branding is the art of differentiation
         



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Other quotes of David Brier



Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.



So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.

So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.



Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.

Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.



Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.



Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.

Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.



Brand growth and dominance is created by having the highest brand value, not the lowest price tag.

Brand growth and dominance is created by having the highest brand value, not the lowest price tag.



We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.

We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.



Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.



When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.





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It's about getting up, getting well, and getting over. Getting happy, okay? Getting happy.

It's about getting up, getting well, and getting over. Getting happy, okay? Getting happy.




Life challenges are real. You can overcome each challenge by grace.

Life challenges are real. You can overcome each challenge by grace.



There is always a ..belief that by destroying the thing that we love we destroy our needs

There is always a ..belief that by destroying the thing that we love we destroy our needs



I believe you can frighten people without showing their heads caved-in.

I believe you can frighten people without showing their heads caved-in.



I know how well I can play. I don't mention myself with the other players. I mention myself with the best.

I know how well I can play. I don't mention myself with the other players. I mention myself with the best.




I don't think anyone honestly would hire me, so I don't think I have to worry but, if it was well written I would do it. I would do anything.

I don't think anyone honestly would hire me, so I don't think I have to worry but, if it was well written I would do it. I would do anything.



She was gone, and all that was left was the space where you'd grown around her, like a tree that grows around a fence.

She was gone, and all that was left was the space where you'd grown around her, like a tree that grows around a fence.




Quote Description


This page presents the quote "Branding is the art of differentiation". Author of this quote is David Brier. This quote is about success, business, branding, brand, strategy, david-brier, fast-company,.