Brands are all about trust. That trust is built in drops and lost in buckets.

One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

Motivation, passion, and focus have to come from the top.

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

I'm a big advocate of the power of positive thinking, particularly for small businesses.

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

Any self-respecting entrepreneur has borrowed money from their mother at some point.

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

Where can we take no the product, but the idea?

Macbeth:If we should fail?Lady Macbeth:We fail?But screw your courage to the sticking place, And we'll not fail.

Poetry has saved me on occasions when people couldn't.

Mom was the midwife who delivered stories to me.

Work smart, not hard

Don't worry; don't be afraid, ever, because this is just a ride.

The law of humanity ought to be composed of the past, the present, and the future, that we bear within us; whoever possesses but one of these terms, has but a fragment of the law of the moral world.

It is very scary to think mechanically about someone you know. That means that the second time you meet a person is useless. Which I tend to believe anyway.

I like superheroes. I like the drama of it, the stirring, larger-than-life aspect.

You have no idea how life-giving it is to find around one a youth that agrees not to bury one on the spot.

I've got butterflies in my stomach... because I ate a cocoon quesadilla!