Brands play in an exciting sandbox of symbolic meanings.

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

People change, and so do their aspirations, and so should brands.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Lean brands are the result of continually testing assumptions.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Products shouldn’t just work well, they must unfold well.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

In the end, we always regret the life we failed to live.

Those who find courage to pursue their dreams, manifest gladness of their souls.

Where are there lots of colors, Colton?" "In Heaven, Dad. That's where all the rainbow colors are!

I didn't set fire to the building." "No, but you did pull it into the river." "That put the fire out!

Wrong hypotheses, rightly worked from, have produced more useful results than unguided observations.

I tiger can smile A snake will say it loves you Lies make us evil

Most senators are just going to work and trying to do a job.

Better to have a known enemy than a forced ally.

But the less a man knows about the past and the present the more insecure must prove to be his judgment of the future.

His lips nuzzled her ear. “Whether you go or stay, I will love you until I die,” he whispered.