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Clayton Christensen Quotes: Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.
         

Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.


Clayton Christensen
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Other quotes of Clayton Christensen


The path I am trying so hard to follow is in fact the one that God my Father and His Son Jesus Christ want me to pursue. It has brought me deep happiness.

The path I am trying so hard to follow is in fact the one that God my Father and His Son Jesus Christ want me to pursue. It has brought me deep happiness.



Think about the metric by which your life will be judged, and make a resolution to live every day so that in the end, your life will be judged a success.

Think about the metric by which your life will be judged, and make a resolution to live every day so that in the end, your life will be judged a success.



Because if the decisions you make about where you invest your blood, sweat, and tears are not consistent with the person you aspire to be, you’ll never become that person.

Because if the decisions you make about where you invest your blood, sweat, and tears are not consistent with the person you aspire to be, you’ll never become that person.



Decide what you stand for. And then stand for it all the time.

Decide what you stand for. And then stand for it all the time.



You can't find returns in investments you haven't made.

You can't find returns in investments you haven't made.



Steve Jobs and Apple taught us that profit is not the ultimate goal, but rather a consequence of something greater.

Steve Jobs and Apple taught us that profit is not the ultimate goal, but rather a consequence of something greater.



Motivation is the catalyzing ingredient for every successful innovation. The same is true for learning.

Motivation is the catalyzing ingredient for every successful innovation. The same is true for learning.



Purpose must be deliberately conceived and chosen, and then pursued.

Purpose must be deliberately conceived and chosen, and then pursued.



Christine and I haven't raised our children. A whole community of selfless Christians has contributed to helping them become faithful, competent adults.

Christine and I haven't raised our children. A whole community of selfless Christians has contributed to helping them become faithful, competent adults.



Disruptive innovations create jobs, efficiency innovations destroy them.

Disruptive innovations create jobs, efficiency innovations destroy them.





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I've read many more books than you. It doesn't matter how many you've read. I've read more. Believe me.” ― Nicola Yoon, Everything, Everything

I've read many more books than you. It doesn't matter how many you've read. I've read more. Believe me.” ― Nicola Yoon, Everything, Everything



I want to try to be who I am today, not who I was yesterday.

I want to try to be who I am today, not who I was yesterday.



Without growth we can't pay down our debt, and without growth there's no money for welfare.

Without growth we can't pay down our debt, and without growth there's no money for welfare.



Nothing is more vain than to seek to unite men by a philosophic minimum.

Nothing is more vain than to seek to unite men by a philosophic minimum.



I spent an awful lot of my life underestimating myself and, as a result, not exceeding my own expectations.

I spent an awful lot of my life underestimating myself and, as a result, not exceeding my own expectations.



One should not search for anything behind the phenomena. They themselves are the message.

One should not search for anything behind the phenomena. They themselves are the message.



Speaking like this doesn't mean that we're anti-white, but it does mean we're anti-exploitation, we're anti-degradation, we're anti-oppression.

Speaking like this doesn't mean that we're anti-white, but it does mean we're anti-exploitation, we're anti-degradation, we're anti-oppression.



Believing in gods always causes confusion.

Believing in gods always causes confusion.



A lot of the people that are poor take advantage of loopholes and pay no taxes.

A lot of the people that are poor take advantage of loopholes and pay no taxes.



Your conscious life is an elaborate after-the-fact rationalization of things you really do for other reasons.

Your conscious life is an elaborate after-the-fact rationalization of things you really do for other reasons.




Quote Description


This page presents the quote "Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.". Author of this quote is Clayton Christensen. This quote is about categories, thinking, consumers, needs,.