But suppose we are nothing more than the sum of our first, naive, random behaviors. What then?

One of the big lessons from behavioral economics is that we make decisions as a function of the environment that we're in.

Even the most analytical thinkers are predictably irrational; the really smart ones acknowledge and address their irrationalities.

The idea that you will make the right decision every time is very unlikely.

Your immediate environment is comprised of coffee shops, supermarkets, websites, apps and all kinds of things - none of which have an interest in your long-term or short-term financial well-being.

Giving up on our long-term goals for immediate gratification, my friends, is procrastination.

Companies, however unintentionally, choke the motivation out of their employees.

Honesty is a complex and tricky thing, and we don't want to be honest all the time.

The most difficult thing is to recognize that sometimes we too are blinded by our own incentives. Because we don’t see how our conflicts of interest work on us.

Thinking is difficult and sometimes unpleasant.

Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we are.

You need contradictions to make an ideal.

Sacrifice doesn’t mean giving up something for nothing

I am responsible for managing more schoolteachers' and firemen's money than anybody in the world. That's an enormous responsibility.

I wasn't trying to be a role model for anybody. I don't think that you can.

I'm not really a femme fatale.

Being on the air is and probably always will be the highest point for me.

The greatest fighter I ever saw

The dividend I get [from my compulsion] is the freedom to be totally disorderly in my dreamworld.

I grew up on comics and cartoons. So, as an adult, I like comics and cartoons.

Noah must have taken into the Ark two taxes, one male and one female. And did they multiply bountifully! Next to guinea pigs, taxes must have been the most prolific animals