By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of trying to detect and deflect the many psychological influences on liking.

Our best evidence of what people truly feel and believe comes less from their words than from their deeds.

We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves

The obligation to receive reduces our ability to choose whom we wish to be indebted to and puts that power in the hands of others.

Presuasion is what you say immediately before you deliver your message that leverages your success tremendously.

What new psychology suggests, it's the factor that is top of consciousness at the moment before you make that economic decision that will win the day.

The joy is not in experiencing a scarce commodity but in possessing it.

There's a difference between a mystery and a question. Questions demand answers, but a mystery demands something more valuable-explanation.

Pre-suasion is the practice of getting people sympathetic to your message before they experience it.

At the beginning of each lecture I say, 'Here's a set of events unexplainable by common sense, and I promise you'll be able to solve this mystery at the end of class.'

My soul shines brightly in the light.

The crown of life is neither happiness nor annihilation it is understanding.

This country, with its institutions, belongs to the people who inhabit it.

That state of mind in which a man is impressed with invisible things is faith.

It is difficult for people to appreciate their own laughter unless you show them some pathos along the way.

Textbooks don't teach people how to avoid paying any income tax. But that's what an army of tax lawyers and corporate tax accountants do.

It's easy to lose our way when we lose our why.

I like to hang with the boys and I like to prove that I can be one of the boys, if not better.

One of the peculiarities of Delhi is that the term 'reform' is associated only with passing of laws in Parliament.

Once she'd been a victim- helpless, used, and broken. Now, she was a warrior.