By the way, for those who are listening, I absolutely define - I have a face for radio. Unfortunately, I've got a voice for print. So I apologize for the sandpaper you're listening to.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

You must choose a positive response to any situation. This is the step action to conquer it.

The multifaceted nature of the strong points of the enemy in this brutal warfare calls for nothing less than a global scale collaborative response that is stubbornly radical, yet humanely civil.

When you're in a commodity business, the only way to thrive is to be a low-cost producer. And when you're selling money, you're in a commodity business.

Now, there are some who would like to rewrite history - revisionist historians is what I like to call them.

Education is essential to change, for education creates both new wants and the ability to satisfy them.

Do I have a large frog in my hair? I have the sensation that something is eating my brain.

I tended to be drawn to the weirder, darker stuff. Horror and sci-fi anthologies.

Your passions will grow as you continue to grow, so remember, it's never too late to reinvent yourself or pursue the latest things that make you light up.

Specialization breeds biases that ultimately aggregate as international and ideological discord, which, in turn, leads to war.

At first I wanted to be a jockey. I rode horses in Cleveland but I kept falling off and I was afraid of horses. So there wasn't much of a future in it.